Increase Your Website Traffic with Pinterest

by Susan U. Neal RN, MBA, MHS @SusanNealYoga

Social media is a powerful business tool, but not everyone uses it effectively. Driving traffic to your website is vital to your success as an author. Over the years I’ve worked on improving my reach and engagement on Facebook, Twitter, LinkedIn, Instagram, and Pinterest. The platform I found the most success with, other than Facebook, has been Pinterest. I will share my journey in hopes that you will learn how to increase your website views through Pinterest.

Tips for Recycling Marketing Content

by Karen Whiting @KarenHWhiting

Reuse, repurpose, and recycle should be good words when we think of our marketing. Once we generate words and/or images we want to get the most out of them. When we are in the same genre, or a series, it’s even easier to tweak and reuse material. You can repurpose your own words or grab words from a review to repurpose.

Improve Your Book’s Amazon Rank

by Susan U. Neal RN, MBA, MHS @SusanNealYoga

Is your book selling as well as you would like? How would you like to attain a higher Amazon rank? This article will describe techniques to boost your book’s rank by adding book categories and strengthening keywords. It takes a little work, but the results can be exceptional.

Tips for Marketing Children’s Books

by Karen Whiting @KarenHWhiting

Parents, grandparents, and teachers are the biggest buyers of children’s books although the child is the actual audience. That means marketing simultaneously to both adults and children. The adults want great reasons to buy the book that promote education and inspire children to become lifelong readers. For children, it’s all about being entertained and excited.

Tips to Become a Television Guest

by Karen Whiting @KarenHWhiting

Hosting a television show on puppetry fell into my lap when the original host backed out. Then I discovered I needed to reapply for the grant and produce the next season of shows. I did this until I moved away. My experience made it fairly easy to get booked as a guest. Since I’ve experienced both sides of talk shows, let me share tips on becoming a guest on television.

Finding a Unique Way to Reach Your Readers

by Cathy Fyock @CathyFyock

“Ping! Ping! Ping!”

While on vacation in Mexico, I was enjoying some much-needed time on the beach with my eyes closed, just soaking up the warmth of the sun and the smell of the ocean, and I heard a familiar sound. 

“Ping! Ping! Ping!”

Marketing to Reach Families

by Karen H. Whiting @KarenHWhiting

We always want to target out audience in our marketing. That means understanding the needs and motivations of those readers. This is true when the books are focused on helping families thrive and equipping parents. Parents are the big buyers in books for children and families. Grandparents are secondary buyers. 

Technology changes so fast that marketing to this tech savvy group is like trying to hit a moving target. Yet, what remains is that parents buy what they need and believe is best for their children. They want to raise children who will succeed, enjoy life, and build a strong faith. They want to raise children who will remain close to them and overcome challenges. Offering to fill those needs must translate in the marketing.

For Writers: Organizing Business Cards for Marketing

by Karen Whiting @KarenHWhiting

A few months ago, Edie Melson mentioned some great apps including Camcard for organizing business cards. I’ve been using that for a while, and it is very helpful as a marketing tool.

Marketing to Your Reader

by Karen Whiting @KarenHWhiting

Marketing to the reader should begin before typing the first word of your book or article. To reach that reader you need to understand the person’s real desires and needs. Your words will be a gift to that reader. Consider what your reader really wants and write to meet those desires. What’s the question you can answer that is on their mind or heart? What’s the challenge in their life that I causing struggles? What emotion do the struggles cause? Those are the felt needs. Keep them uppermost in your writing and then showcase them in the marketing.

Marketing Strategy: Make Followers Feel Special

by Karen Whiting @KarenHWhiting

I recently posted a cover reveal as a FB live. I have not posted the cover anywhere else yet, I wanted my FB followers to feel special and be the first to hear the news from me (it is on amazon if one knows the title of searches for my books). This is part of engage marketing where you interact with your readers and make them feel special. They should become special to you too as you interact. Growing a tribe focuses on growing friendships and making them feel you care about them. 

10 Tips for Writers to Build Marketing Confidence

By Karen Whiting @karenHWhiting

To seek out new markets, readers, and connections. To boldly go where no writer has gone before! 

A takeoff on the words that launched a successful TV series, one in which my husband’s cousin played Bones, may sound trite, but it takes boldness, courage, and imagination to build marketing confidence. 

Writing shows you have imagination and desire. Take bold steps to grow your tribe and learn to do it with conviction. The more prepared and equipped you are to market, the easier it will be to execute your promotional ideas.

When & How to use Your Social Media for Marketing

by Molly Jo Realy @RealMoJo68

You’ve heard me say it nine cajillion eight thousand okay, a lot of times: media is not the same as marketing. All the Pros will tell you the same thing: if the only thing you’re doing is pushing your product, just open an online store.

Media is where you connect with your Swarm. It’s the different hives you foster, the communities you help build.