From Edie: Kate Huff shares why writers need to send consistent email newsletters. Learn how regular newsletters improve inbox placement, increase reader engagement, strengthen your author platform, and help keep your emails out of spam folders.
by Kate Huff @KateOlivaHuff
Buckle up y'all. I've got news today and some of you might not like me after you read this. I'm sorry in advance. But please, don't shoot the messenger!
On average, 170 billion spam emails are sent every single day.
Daily, y'all. Not weekly. Not monthly. DAILY.
Of those 170 billion spam emails, 3.4 billion are phishing emails. If you're not familiar with phishing, you've probably been a recipient without realizing it. Phishing is a type of online scam that targets consumers by sending them an email that appears to be from a well-known source — an internet service provider, a bank, or a mortgage company, for example. In the author world, phishing emails also include those impersonating people in the publishing industry and those from the infamous "book clubs."
These emails are wreaking havoc in our inboxes! I'm sure you feel the pain of these emails daily, as we all receive them.






