Email List Segmentation for Authors: How to Reach Readers and Increase Sales

From Edie: Email list segmentation helps authors improve deliverability, reach the right readers, and boost book sales. Learn a simple, practical system you can start today.

Email List Segmentation for Authors: How to Reach Readers and Increase Sales

by Kate Huff @KateOliviaHuff

"Grow your email list." No matter what stage of your writing career you're in, you've probably heard these words. Odds are, you've heard them more than once.

But the reality is that a large list doesn't automatically equal more book sales. A healthy, organized list does!

If you're sending the exact same email to everyone, including people who haven't opened a message from you in two years, you could actually be hurting your ability to reach the readers who do want your books. And thanks to recent changes from major email providers like Gmail and Yahoo, this isn't something to put off for "someday." It's a right-now issue.

Overcoming Self-Doubt as a Christian Writer

From Edie: Struggling with self-doubt in your writing? Discover faith-filled encouragement and practical reminders to help Christian writers trust God’s calling and move forward with confidence.

Overcoming Self-Doubt as a Christian Writer

by Tammy Karasek @TickledPinkTam

I’m not sure what frame of mind you’re in regarding your writing as we begin this year, but I know many writers around me are struggling with the good enoughs. I know, that’s not a real word—but it sure is a real issue. I’ve heard too many times lately—I’m not good enough, I don’t know if I should be writing or who do I think I am calling myself a writer? I’m not excluding myself from this problem, either. Those words have flashed through my mind off and on over the last few months. Far too often.

How Writers Can Turn Failure into Success: A Simple Recipe

From Edie: Writing setbacks happen to every author. Discover a simple, encouraging recipe for revising, persevering, and turning writing failure into success.

How Writers Can Turn Failure into Success: A Simple Recipe

by Beth K. Vogt @BethVogt

A few weekends ago, I made gluten free orange cranberry scones.

“Beth,” you say with a sigh, “what does baking scones have to do with writing?”

Write What You Love: How Passion Can Shape Your Purpose as a Writer

From Edie: When writers focus on what they love, passion becomes purpose. Discover how your interests and expertise can open new writing opportunities.

Write What You Love: How Passion Can Shape Your Purpose as a Writer

by Lilka Raphael @Lilka_Raphael

Though I love a good novel, I have no delusions about writing a sci-fi thriller or horror anthology. I’m not enthusiastic about either genre. Instead, my mind meanders into tales of romance, suspense, and faith-based articles that encourage personal growth. The genres I love are also the ones that I enjoy writing. When we write what we love, it increases our inclination to write.

When a Writer’s Good Deed Goes Wrong: Finding the Lesson Instead of the Hurt

From Edie: Even kind actions can be misunderstood. Discover how one writer found grace, perspective, and a deeper lesson when a good deed didn’t go as planned.

When a Writer’s Good Deed Goes Wrong: Finding the Lesson Instead of the Hurt

by Julie Lavender @JLavenderWrites

I’ve never been a fan of the saying, “No good deed goes unpunished.” 

Good deeds should be rewarded, right?

Yet, the perfect, unblemished, best-of-the-best, do-er-of-good-deeds (Jesus) warned us in John 16:33 (NIV): “I have told you these things, so that in me you may have peace. In this world you will have trouble. But take heart! I have overcome the world.” 

If anyone knew first-hand what it felt like to have His good deeds unrewarded, it was Jesus. So why should I be the exception?

Here’s what happened to me just last month.

Why Writers Should Keep Using Social Media in a Changing Digital World

From Edie: Social media is constantly changing, but it still matters. Discover why writers should keep showing up online and how it can support their calling.

Why Writers Should Keep Using Social Media in a Changing Digital World

by Edie Melson @EdieMelson

Let’s face it—social media takes a lot of hard knocks and gathers a good bit of bad press.

And honestly? Some of it is deserved.

Algorithms change. Platforms come and go. AI is everywhere. Feeds are crowded. Attention spans are shorter. And for writers, it can feel like just one more chore on an already overstuffed to-do list.

I know I’m guilty of thinking about the drudgery of doing it, even as I acknowledge the necessity.

But just like almost anything we have to do—or even love to do—there are good parts and bad parts.

So today, instead of talking about what’s broken, what’s frustrating, or what’s changing (again), let’s focus on the good parts.

What Writers Should Do After a Book’s Sales Slow Down

From Edie: Book sales eventually slow for most authors. Learn what writers should do next to stay visible, keep creating, and move their careers forward.

What Writers Should Do After a Book’s Sales Slow Down

by Cindy K. Sproles @CindyDevoted

Planning for what comes next sort of sounds like an obituary, doesn't it? No worries. You don't have to pull out the sympathy cards or gear up to send flowers, but that said, any good thing winds down at some point. So does the labor of a book.

There are levels of winding down, just like in our 9-5 jobs. The tide will shift. When it does, the writer needs to know what the next phase is.