Thursday, May 21, 2020

Increase Your Website Traffic with Pinterest


by Susan U. Neal RN, MBA, MHS @SusanNealYoga

Social media is a powerful business tool, but not everyone uses it effectively. Driving traffic to your website is vital to your success as an author. Over the years I’ve worked on improving my reach and engagement on Facebook, Twitter, LinkedIn, Instagram, and Pinterest. The platform I found the most success with, other than Facebook, has been Pinterest. I will share my journey in hopes that you will learn how to increase your website views through Pinterest.

Website Traffic
Over the past six months my website views have increased fivefold. I obtained these results by adding three to four visually appealing Pinterest pins to my blogs. In addition, I hired a social media strategist to manage my Pinterest account. She uses the social media scheduler called Tailwind to regularly post my blog’s new pins to my Pinterest page. Pinterest wants you to do more than merely pinning other people’s pins; they want you to create new pins. And when you do, your account will benefit from the Pinterest algorithm. 

My monthly Pinterest viewers increased from 2,000 to 1,500,000 in eight months! Pinterest is a search engine, and it is a superb social media platform. For those of you who are artistic, you can create your own pins on Canva.com. It takes a creative person to design visually appealing graphics. Some people have that talent, and some people don’t. That’s why I hired a social media manager to create mine. Coming up with strong keywords for the title of your pin is also crucial.

Blog Post Pins
The next tactic I employed to increase my website views was writing blogs specific to current issues and creating corresponding Pinterest pins. Within Pinterest people click on my pins which drives traffic to my website. This is a list of my blog titles during the pandemic and website views that came from each blog’s pins:

My monthly Pinterest views were already up because I had employed the social media manager for six months. Five months ago my monthly website views were 492 (December 2019). Last month (April 2020) my website views were 2648. What a difference! No wonder I sold over 800 copies of my book 7 Steps to Get Off Sugar and Carbohydrates in April.

Popular Blog Posts
Pinterest is also a great way to determine what topics are trending. Go to your Pinterest account and click on the search bar. A drop-down menu appears with the following categories: “Ideas for You” and “Popular on Pinterest.” You could write a new blog post from one of these ideas. 

Since I knew that my blog post, 16 Best-Selling Books to Read in 2020, drove loads of traffic to my website, I decided to create another blog about audiobooks: 10 Best Audiobooks to Listen to in 2020. Hopefully, it will be as beneficial. You don’t know which blog post or book will be a hit, but you can use strategies to determine what consumers want to read.

Tracking
I keep track of the marketing strategies that I employ on a spreadsheet by listing the number of website views that come from that blog or article. This helps me to understand what is driving traffic to my site. Since my Pinterest account is a business account, Pinterest tracks all my statistics for each pin, website clicks, impressions, etc. 

If you haven’t invested time in managing your Pinterest account and added beautifully designed Pinterest pins to your blogs, I suggest you start now. For my healthy living genre, I found Pinterest to be more effective at driving traffic to my website than Instagram or Twitter. You would need to figure out where your target audience hangs out. None of these social media platforms takes the place of the giant—Facebook—which is where most of my readers congregate. However, through focusing on Pinterest my book sales soared. If you’re looking for a Pinterest strategist, check out Brooke Neal by clicking here. If you want to learn how to manage Pinterest she is creating a course.

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Susan U. Neal, RN, MBA, MHS
Susan’s mission is to improve the health of the body of Christ. She has her RN and MBA degrees, as well as a master’s in health science. She is a CERTIFIED HEALTH AND WELLNESS COACH with the American Association of Christian Counselors. She published five books, the Selah award winner 7 STEPS TO GET OFF SUGAR AND CARBOHYDRATESCHRISTIAN STUDY GUIDE FOR 7 STEPS TO GET OFF SUGAR AND CARBOHYDRATESHEALTHY LIVING JOURNALSCRIPTURE YOGA a #1 Amazon best-selling yoga book, and YOGA FOR BEGINNERS which ranked #3. She published two sets of Christian Yoga Card Decks and two Christian Yoga DVDs that are available at CHRISTINAYOGA.COM. Her digital product HOW TO PREVENT, IMPROVE, AND REVERSE ALZHEIMER’S AND DEMENTIA is a great resource. To learn more about Susan visit her website SUSANUNEAL.COM You can also connect with Susan on FACEBOOKTWITTER, and INSTAGRAM.

2 comments:

  1. Great ideas, Susan!
    I usually use Pinterest to search for images and ideas, not to drive traffic to my website.
    Perhaps I should rethink my strategy.
    Great article!

    ReplyDelete
  2. I enjoy posting on Pinterest. I also get great ideas there, too.

    ReplyDelete