Monday, May 18, 2020

Tips for Recycling Marketing Content

by Karen Whiting @KarenHWhiting

Reuse, repurpose, and recycle should be good words when we think of our marketing. Once we generate words and/or images we want to get the most out of them. When we are in the same genre, or a series, it’s even easier to tweak and reuse material. You can repurpose your own words or grab words from a review to repurpose.

Recycling saves time as we don’t have to start from scratch. Repurposing lets us use a main point to create something re-fashioned for a different audience. Re-formating a meme to post your work to another social media. Consider the many ways to use what you already created for to get more marketing mileage from your work.

Articles and Blog Posts
Use an article to create talking points and sales points for creating memes, bookmarks, and tip sheets. Use the research material, especially what did not fit into the published article, to create new articles.

Observe your blog posts that get more hits and comments. Since these are popular and you own the rights, use them in a few ways. Turn the blog into an article. Take the comment and questions to come up with new blog posts. From comments figure out what readers found most helpful and use that for a tip sheet to give away. Use the best of the tips to create memes. 

For your most popular memes, change out the text. This works great if you have a series of tips and want to post one a day. Use the memes with the tips for a PPT presentation that you can also turn into a video with a voice over or music to post on social media, you tube channel, or your web site.

Tweak memes from presentations for new events by changing location, time, and date. If you make a generic one for interviews you can save one spot to add in the station’s logo and change the link in the text section. 

Reformat memes to fit other social media platforms since the sizing and shape are not always the same. Be sure to add all your images to Pinterest and include links to blog post that use the images.

Swag and Other Give-aways
Consider how to use a basic swag idea again, especially if you have left over supplies. If you create bookmarks with charms, you can change the charm to match the new book and change out the book cover and description. The rest about you can remain the same. I change up a basic puppet craft with a new face to match an animal from one of the stories in a new devotional for families or children.

Another friend used little vials to add in a mustard seed and scroll of paper for prayer need. She speaks at women’s conferences and could also use extra vials to add in a ruby for a woman’s conference to remind women of their great value.

Another friend did one top ten list and that became a regular type giveaway with a different top 10 list for each book. Those can also be made into bookmarks or used as talking points for articles.

Reviews and interviews
Use reviews posted to create new marketing. Excerpt words from reviews and interviews to use on a meme about the book or in a press release. Again, if you create a generic meme for the book it’s just a text change.

Post links to the reviews and interviews that you can reuse at other times. Excerpt the intro or a good quote from the interview that speaks about you as an author that can be used to help introduce your new book or add into a press release. 

Listen or read the interviews and find the hot topics and ideas that you can excerpt or use as new talking points for new blogs and articles. Let the questions asked be the start of a blog post, or the answer be new text on a meme.

Curate Information
Organize your materials as part of recycling. Sort videos into playlists or groups. Gather articles or blog posts on the same topic together for a booklet or an outline for speaking at a weekend retreat. This could be to sell or give away to followers. Gather tip sheets on the same topic and use them as the basic building blocks to create a series of articles or columns. 

You already have a treasure of marketing gems. Simply dig through file folders of your book’s marketing materials and you’ll find plenty of nuggets to share with readers. It’s a win-win situation.


Karen Whiting ( is an international speaker, former television host of Puppets on Parade, certified writing and marketing coach, and award-winning author of twenty-six books for women, children, and families. Her newest book, 52 Weekly Devotions for Families Called to Serve, uses stories, activities, and chat prompts to help families develop servant hearts and foster strong bonds in families who have members serving the community, nation, or world.

She has a heart to grow tomorrow’s wholesome families today. She has written more than seven hundred articles for more than sixty publications and loves to let creativity splash over the pages of what she writes. She writes for Leading Hearts and Connect with Karen on Twitter @KarenHWhiting, Pinterest KarenWhiting, and FB KarenHWhiting


  1. Always good tips, Karen! Thanks.

    1. Thanks. I lik to offer pratical tips that are easy to apply.

  2. Karen, you give the best information and tips! I love what you post. Keep them coming. Thank you for sharing. I'm learning so much from you.

  3. Thanks so much. I try to pack in practical tips that can be applied immediately.

  4. These are great tips and include things I would not have thought about. Thank you for sharing!