Showing posts with label To build a writing brand that is both consistent and authentic. Show all posts
Showing posts with label To build a writing brand that is both consistent and authentic. Show all posts

Tuesday, December 17, 2024

Building Our Writing Brand with Authenticity and Consistency


by Katherine Hutchinson-Hayes @KHutch0767

A few years ago, I was at a crossroads. After many years in educational administration, I began my writing career in nonfiction. When the opportunity arose to write thrillers, I thought I needed to create two online personas. I’d even come up with a pen name. However, when I started working with a publicist, he discouraged me from doing so. He highlighted my hard work in building my brand as a Caribbean-pink-loving-devotional-writing-person-of-color. He encouraged me to stay true to who I am across genres. Although it felt like a bold venture, I’m grateful I took the leap.