Showing posts with label Building Our Writing Brand with Authenticity and Consistency. Show all posts
Showing posts with label Building Our Writing Brand with Authenticity and Consistency. Show all posts

Tuesday, December 17, 2024

Building Our Writing Brand with Authenticity and Consistency


by Katherine Hutchinson-Hayes @KHutch0767

A few years ago, I was at a crossroads. After many years in educational administration, I began my writing career in nonfiction. When the opportunity arose to write thrillers, I thought I needed to create two online personas. I’d even come up with a pen name. However, when I started working with a publicist, he discouraged me from doing so. He highlighted my hard work in building my brand as a Caribbean-pink-loving-devotional-writing-person-of-color. He encouraged me to stay true to who I am across genres. Although it felt like a bold venture, I’m grateful I took the leap.