Define Your Audience—Who Are You Writing To?

by Katy Kauffman @KatyKauffman28

I thought of them as I wrote my first book—my best friend who has four children, another good friend who has survived trial after trial, and the women in a Sunday school I once belonged to. 

I wanted to remember their everyday struggles and concerns. I didn’t want to give pat answers or offer easy fixes. Remembering “real life” helped me as I wrote my first Bible study.

Who are you writing to? 

Business Basics for Today's Writer—Tune into Your Audience

Tune into Your Audience

How often do you tune into your audience as you’re writing? Probably not as often as you should. To be a successful writer you have to reflect their place in life. Let me explain by giving you an example.

I critiqued an article last week for a homeschooling newsletter and I was struck by two things. First, the depth of the research and the genius behind the conclusions the author drew. And . . . the boring way she conveyed that information.