Business Basics for Today's Writer—Tune into Your Audience

Tune into Your Audience

How often do you tune into your audience as you’re writing? Probably not as often as you should. To be a successful writer you have to reflect their place in life. Let me explain by giving you an example.

I critiqued an article last week for a homeschooling newsletter and I was struck by two things. First, the depth of the research and the genius behind the conclusions the author drew. And . . . the boring way she conveyed that information.