From Edie: Learn how to read email reports as a writer. Discover what open rates, clicks, and unsubscribes reveal—and how they can boost your book sales.
Writers: How to Read Email Reports to Improve Your Newsletters and Book Sales
by Kate Huff @KateOliviaHuff
When you hit “send” on your newsletter, it’s tempting to check the “send newsletter” box and move on to the next thing on your list. But don’t forget about the little report your email platform generates after your email is sent.
That’s golden information, you shouldn’t ignore it! (Or forget about it.)
Your email reports are like a quiet conversation with your readers. They may not always reply directly, but their clicks, opens, and even their unsubscribes are speaking louder than you think. If you learn how to listen, those numbers become the key to writing better emails, building stronger relationships, and even growing your book sales.
