From Edie: Ginny Cruz shares how to turn your readers’ questions into better blog post titles that improve search visibility, attract the right audience, and get more clicks.
by Ginny Cruz
Your readers, or potential readers, regularly go online to find the answer to a persistent question.
How do I fix ____?
Why is ____ happening?
What should I do next?
Is ____ normal?
Can I make ____ easier?
When you think about it, isn’t that why you often go online? Of course, many of us also scroll to kill time (I sure do), but we tend to click on titles that interest us because we want an answer to a question that’s in our minds. It’s similar to searching library shelves and selecting the book title that piques your interest.






