From Edie: Kate Huff shares the CAN-SPAM requirements every author should know, including email list permissions, unsubscribe rules, and newsletter compliance best practices.
by Kate Huff @KateOliviaHuff
Most authors don't start writing because they love marketing. In fact, if you're anything like me, the business side of being an author came as a bit of a surprise. There's always a new list of things to learn, tools to try, and rules to follow.
Here's what I've found to be true: you don't have to do it all, and you don't have to know it all. What matters is finding people you trust in the lanes that aren't yours—and listening to them.






