From Edie: Learn why captions are essential for writers on YouTube and how to use them to boost accessibility, SEO, viewer retention, and engagement.
YouTube for Writers, Part 7: Why Captions Matter and How to Use Them
by Samantha Tschritter @SETschritter
Boost accessibility, SEO, and viewer retention with accurate captions
Think about it. How often are you waiting in a doctor’s office or scrolling through reels beside a sleeping spouse, or sneaking a quick glance at your phone during a family function? What’s the first thing you do to the volume on your phone? Turn that sucker down. Or consider the millions of viewers who have hearing loss. In these cases, videos with captions get attention, while other reels are swiped off the screen.
