by Edie Melson @EdieMelson
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| It's important to keep your social media updates fresh and relevant. |
This past week I was contacted by one of my social media
students, Wendy Herrmann Smith.
Because of the death of Robin Williams, she had changed up her social media
routine, adding in an the additional topic of mental health to the updates she
regularly shared with her friends and followers. After Wendy started down this
path, doubts began to make her second-guess the shift, so she contacted me.
I couldn’t have been happier.
She was taking the principles I’d taught and applied them to
make her social media personality unique. Yes, it’s important to find a focus
and a connection with your audience. But it’s just as important to stay true to
yourself and keep your online conversations relevant. Her detour couldn’t have
been more relevant.
After she and I exchanged a couple of emails, I considered the
wise decision she’d made and wanted to build on that. So today I have several
tips to help you keep your social media relevant and fresh.
