by Patricia Durgin @PatriciaDurgin
You never thought it would happen to you. One minute, you were ecstatic to hear that special “bing!” that a new reader signed up for your email list. Hooray! The next minute (or so it seemed), months passed since your last email. That email list has gone silent. Dormant. Almost dead. (An e-mail “list” is a collection of names and email addresses of readers interested in a specific topic within your message.)
