by Karen Whiting @KarenHWhiting
The American Marketing Association (AMA) defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
Let's consider how we can apply them to marketing our books, webinars, and courses from a Christian perspective. The marketing world looks first at 4 principles of marketing as product, price, place, and promotion. What then are the principles of our writing?
