Showing posts with label How You Advertise Your Book Matters. Show all posts
Showing posts with label How You Advertise Your Book Matters. Show all posts

Friday, February 16, 2018

How Authors Can Build An Indie Empire—How You Advertise Matters


by Traci Tyne Hilton @TraciTyneHilton

*Disclaimer from Traci. This series is about following rules. I know that indies don’t have to follow rules. That’s the whole point of being indie. But indies who pay attention to what rich and famous authors do, have a much better shot at fame and riches.*

Have you ever heard of a loss leader? The grocery store has 18 eggs for just 75 cents! Limit 3! You would never pass up that deal, even though you are clever and know it’s just a trap to get you to come into the store and buy a bunch of stuff marked up enough to make up the difference in the cost of the eggs.

This is what you have to do with your books. But how do you do it?