by Katy Kauffman @KatyKauffman28
Takeaway is the heart of our writing. What do you want your readers to take away with them once they’ve read your blog posts, articles, or books? That answer drives every paragraph, molds every sentence, and selects every word.
Insight. That’s what our readers want. They want to know how to solve a problem, answer a question, or meet a felt need. They want meaningful takeaway written by people who have discovered the answer, who know the subject from the inside out. Our insights won’t be perfect; only God’s are. But with His help, we can deliver insight that’s practical, proven, and profound.