From Edie: Build a strong author brand on YouTube with tips on colors, fonts, name, headshot, and slogan to create a consistent, recognizable presence.
YouTube for Writers, Part 6: Building Your Author Brand on YouTube
by Samantha Evans Tschritter @LoveSamEvans
Golden arches. The swoosh symbol. A red rectangle with a white “play” triangle. Do I need further proof about the effectiveness of branding?
Maybe you’ve heard the term, but you’re not really sure what “branding yourself” encompasses.
I don’t know about you, but for me, the idea of branding conjures an image of a rope-tied calf lying near a barn and a man gripping an orange-hot iron, his face shaded by an oversized cowboy hat.
Did I lose you? I don’t know about branding, but seventy-six romance authors just paused to scribble notes for a book idea.
