by Karen H. Whiting @KarenHWhiting
We always want to target out audience in our marketing. That means understanding the needs and motivations of those readers. This is true when the books are focused on helping families thrive and equipping parents. Parents are the big buyers in books for children and families. Grandparents are secondary buyers.
Technology changes so fast that marketing to this tech savvy group is like trying to hit a moving target. Yet, what remains is that parents buy what they need and believe is best for their children. They want to raise children who will succeed, enjoy life, and build a strong faith. They want to raise children who will remain close to them and overcome challenges. Offering to fill those needs must translate in the marketing.
