How Christian Authors Can Gain National Media Exposure and Sell More Books at the NRB Convention

From Edie: Discover how Christian authors can gain national media exposure, connect with broadcasters, and sell more books by attending the NRB Convention with CIPA.

How Christian Authors Can Gain National Media Exposure and Sell More Books at the NRB Convention

By Susan U. Neal @SusanNealYoga

If you're a Christian author looking to gain national exposure, build relationships with media professionals, and grow your platform, the National Religious Broadcasters (NRB) Convention is a must-attend event. 

NRB is the world’s largest gathering of Christian communicators. If you want to be interviewed on Christian radio, podcasts, and television shows—this is your opportunity to meet with those outlets in person. This event is a rare opportunity to connect directly with media that are actively looking for guests to feature. Imagine getting a year’s worth of media interviews in just a few days. That’s exactly what NRB offers.

The first time I attended NRB it was with the Christian Indie Publishing Association (CIPA) and Christian Authors Network (CAN). These Christian author associations were created in 2004 to provide authors with resources to publish professionally and market effectively. CIPA is for self-published authors, and CAN is for traditionally published authors. Learning about the publishing industry is challenging and these associations make an authors’ experience easier and more profitable. 

During my NRB book signing, I had a long line of people waiting to receive a signed copy of my book, 7 Steps to Get Off Sugar in Carbohydrates. I felt like I had finally arrived as an author. 

The second time I attended NRB with CIPA, I landed five television interviews from connections I made at the convention. Those interviews helped me reach a broader audience and were instrumental in my ability to sell 1,000 copies of my book a month. My newest release, How to Sell 1,000 Books a Month, even lists attending NRB as an advanced marketing strategy for authors. 

Why Writers Should Attend NRB with CIPA

Attending NRB independently as a general attendee has limitations. While you can walk the expo floor and network informally, you do not receive the exclusive media attendee list. This list is only provided to booth exhibitors who pay thousands of dollars for that space. 

However, when you attend this trade show with CIPA, you are part of an established exhibitor booth. This grants you access to the media list, enabling you to directly pitch to Christian radio, podcast, and television producers. CIPA also provides structured support, training, and booth signing time that turns a general convention experience into a strategic opportunity for exposure. 

Benefits of attending NRB with CIPA:

• Daily Book Signing: Each hour a member signs books—giving them away to media and selling them to other attendees. It is nonstop engagement.

• Book Professionally Displayed: Your book and media kit will be prominently displayed at the CIPA booth, giving you exposure to as many as 6,000 attendees who pass by during the three-day event. 

• Prime Booth Location: CIPA has been an NRB exhibitor for over a decade, so their booth is close to the front entrance. Last year we were the first booth on one row, which ensured maximum booth traffic.

• Official NRB Book Signing: Be among the first five people to sign up and receive an official NRB book signing slot, with your name and book title in the NRB program for thousands to see.

• Author Training: NRB is a huge trade show, and preparation is key. CIPA guides you through a month-by-month plan, so you are completely prepared for the event.

• Professional Media Kit and Book Banner: Receive access to CIPA’s graphic designer to create a stunning media kit and book banner. Having these items is part of being equipped for this trade show. An artistically designed book banner draws the attention of people walking by the booth.

• Live Pre-Event Zoom Training: A month before the show, CIPA hosts a live training session to review the best strategies to make the most out of this powerful experience. 

NRB is more than a networking opportunity—it’s a career accelerator. With preparation and guidance from CIPA you can walk away with interviews, partnerships, and momentum that lasts all year. Check out all the details at https://christianpublishers.net/trade-shows/. To see the highlights from a previous show click HERE.

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Susan U. Neal, RN, MBA, MHS: Susan’s mission is to improve the health of the body of Christ. She has her RN and MBA degrees, as well as a master’s in health science. She is a CERTIFIED HEALTH AND WELLNESS COACHwith the American Association of Christian Counselors. She published five books, the Selah award winner 7 STEPS TO GET OFF SUGAR AND CARBOHYDRATES, CHRISTIAN STUDY GUIDE FOR 7 STEPS TO GET OFF SUGAR AND CARBOHYDRATES, HEALTHY LIVING JOURNAL, SCRIPTURE YOGAa #1 Amazon best-selling yoga book, and YOGA FOR BEGINNERSwhich ranked #3. She published two sets of Christian Yoga Card Decks and two Christian Yoga DVDs that are available at CHRISTINAYOGA.COM. Her digital product HOW TO PREVENT, IMPROVE, AND REVERSE ALZHEIMER’S AND DEMENTIAis a great resource. To learn more about Susan visit her website SUSANUNEAL.COM You can also connect with Susan on FACEBOOK, TWITTER, and INSTAGRAM.