by Susan U. Neal RN, MBA, MHS @SusanNealYoga
Email marketing is more effective than social media marketing because by sending regular your readers come to know, trust, and favor you. If you want to increase your readership and revenue through email marketing, check out the first two articles in this series Tips for Optimal Email Marketing that Will Engage Your Readers & Grow Your Email List and How Writers Can Generate Revenue From Their Email List. If you would like to learn the most up-to-date email marketing tips, take my Course: Email Marketing at CIPA.Podia.com.
We need to financially support our publishing ministry to keep our business viable. In this article you will learn how to monetize your newsletter readership through flash sales. But first, let’s start with some basics.
Newsletter Fundamentals
Figure out how you want your readers to join your email list and the journey you want to take them on, so they learn who you are. Think about how you can connect to the reader and build a relationship with them through your email sequence. How can you benefit them during their journey with you? If they were sitting in your living room what would you tell them?
So you have to start with a free gift to give them in exchange for their email. Next, create an email newsletter or automation that contains beneficial information for the subscribers. It should be emailed every 7–10 days and could include a story, advice, or anything useful. You want your subscriber to get to know you through these emails. You don’t have to solve all of their problems, but through your emails you should solve many of them.
If you’re going to automate your newsletter, then all content needs to be evergreen (continually relevant) and not connected to current events, seasons, or holidays because you don’t know what time of the year the subscriber will receive the email.
Think of your newsletter as a relationship builder. Pretend you’ve just met this person and you want to sit down and tell them your story and how your knowledge can benefit them through what you’ve experienced. Explain how your stories can take them away to a far-off land, so they forget about their current troubles.
Don’t send offers with no freebies and no relationship building. Edie Melson uses the 5 to 1 rule for social media, and this could apply to your emails as well. Give your subscriber five benefits before providing them with one of your offers. You want your reader to think, I love getting those emails, so they will open them.
Segment Your Email List
You get higher email open rates with segmented lists. You need to segment your email lists based upon the opt-in gift you offered your readers. For example, I have a healthy living email from my Candi Quiz gift and an author email sequence from my free media kit offer.
In the email system, create tags when people download or purchase something so you can figure out who might be interested in a future product in the same genre.
Flash Sale
Have you created a course or some other high-end product? Twice annually, offer your email subscribers a sale on your product or a high-priced affiliate sale. You could put together a Christmas bundle of your books for a sale price during the holiday season too.
The flash sale should include a four-email automation sequence over 4–7 days. The emails should include:
- Email 1: Subject Line: 50% off __your offer_____
Inside the email: If you want to ____end result___ check out ___your offer___. Starting today for __#__ days only, I’m giving you 50% off ______. List the benefits. Insert a testimonial. Grab this special price at ___your link____.
- Email 2 (next day): Subject Line: The _______ secret sale starts now
Inside the email: Imagine … (describe problem solved). It is possible … Yesterday I let you know about the email list-only sale until ___date____. I’m offering … list your offer. After years I figured out the solution to ____. Now I’m sharing that with you. Grab insert your product title at __link__.
- To find what is in email 3 and 4 take my Email Marketing course at CIPA.Podia.com.
Create an email automation for the half-price product sequence and add it to your segmented email lists twice annually. For subscribers who buy your product, tag them so you don’t send this email to them the next time. Flash-sale marketing works.
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