by Karen Whiting @KarenHWhiting
I’ve mentioned my spreadsheets to keep organized and have received questions on how I create and use them, so let me share my method. For marketing, spread sheets are so valuable for keeping information in one place and tracking progress. It provides, at a glance, information on plans for media, print, social media, articles and more. It can also keep track of links to work and interviews done and contact information for upcoming interviews. These can be created to track marketing for each book or brand or to build databases of media contacts.