Thursday, October 15, 2020

Tips to Boost Holiday Book Sales

by Susan U. Neal RN, MBA, MHS

It is that time of year again. The holidays are right around the corner. Books are an affordable gift that last. November is one of the best months to publicize for holiday book sales. So brainstorm and determine what book bundles you can create. 

Do you have a course, digital products, coaching, and e-books that can be sent directly to your customer? Create a virtual bundle by combining these products. I use to send my eBooks directly to my customer because the book link that is included cannot be shared with anyone else. 

For print books, offer to autograph the book. Do you have another physical gift you could bundle with it? Many authors have created jewelry, scripture cards, CDs, etc. Or you could purchase an item that corresponds with your book. Offer to gift wrap it and ship it directly to the person receiving the Christmas gift. Of course you would need to add your time to the price of your book bundle. But think of how you are saving the buyer the headache of wrapping and shipping the gift. Be sure to use the less-expensive media mail postage option when shipping books.

When pricing these gifts, include a discount and promote the savings in your advertising. If you are shipping the gift, have the sale end the first week in December. You don’t want to get stuck in a long line trying to ship an item. However, you can continue selling and promoting the virtual gifts through Christmas and even into the new year as an after-Christmas sale.

After you’ve determined your gift bundles: 
  • Create corresponding memes for social media. 
  • Include Christmas gift hashtags when posting. 
  • Notify your email subscriber list about your holiday bundles. 
You should heavily promote your holiday gifts in November. If you have pop-ups on your website, you could create a holiday gift bundle pop up. 

The holiday season is the perfect time to set up a book signing. Are any bookstores located within an hour of your home? Contact them and see if they are hosting book signings. November and December are busy months for bookstores. Up to 40 percent of books are sold during the months of November through January.

Sign up for local holiday festivals and Christmas bazaars. Individuals who attend these events are looking for gift ideas. Your book or product may be what they’re looking for. Take advantage of the high shopping demand during the holiday season when up to 20 percent of all retail sales occur. 

Start brainstorming to prepare for selling your holiday gift bundles in early November. Create your social media memes and emails for your subscriber list to start promoting your gift ideas. Check out my holiday bundles in my shop at


Susan U. Neal, RN, MBA, MHS
Susan’s mission is to improve the health of the body of Christ. She has her RN and MBA degrees, as well as a master’s in health science. She is a CERTIFIED HEALTH AND WELLNESS COACH with the American Association of Christian Counselors. She published five books, the Selah award winner 7 STEPS TO GET OFF SUGAR AND CARBOHYDRATES, CHRISTIAN STUDY GUIDE FOR 7 STEPS TO GET OFF SUGAR AND CARBOHYDRATES, HEALTHY LIVING JOURNAL, SCRIPTURE YOGA a #1 Amazon best-selling yoga book, and YOGA FOR BEGINNERS which ranked #3. She published two sets of Christian Yoga Card Decks and two Christian Yoga DVDs that are available at CHRISTINAYOGA.COM. Her digital product HOW TO PREVENT, IMPROVE, AND REVERSE ALZHEIMER’S AND DEMENTIA is a great resource. To learn more about Susan visit her website SUSANUNEAL.COM You can also connect with Susan on FACEBOOK, TWITTER, and INSTAGRAM.