Thursday, September 17, 2020

Marketing for Writers - Create a Facebook Group Campaign

by Susan U. Neal RN, MBA, MHS @SusanNealYoga

Have you created a Facebook group yet for your readers? I discussed this in the blog, Connect With Readers Through Closed Facebook Groups. My Facebook group, 7 Steps to Get Off Sugar, Carbs, and Gluten, has grown to 1500 members in the past two years. These people are my ideal readers who continue to purchase my books, courses, and digital products.

Facebook Group Campaign
I launched a Lose your Pandemic Pounds Campaign in my Facebook group during September 2020 and conducted weekly Facebook Live sessions. These videos provided an overview of guidelines and readings participants should do each week. I also answered their questions during the live recordings. One member got up at 5 AM in the Philippines to watch the first session!

Now that my Facebook group has grown, numerous people asked questions and watched the live videos. Last year, when I tried live sessions, there were only a couple hundred members, and I got very little feedback. Therefore, I believe your Facebook group needs to grow to a substantial size for it to be worthwhile to do a Facebook Live campaign. Alternatively, if you started the live sessions, then your participation may increase.

I created and posted a weekly participant handout for the campaign. The handouts included chapters that they should read in my book, Healthy Living Series: 3 books in 1. During the first week of September, I put the e-book on sale for half price so anyone could afford to participate. I displayed specific memes during the week corresponding to the healthy eating guidelines. I also posted where they could join my email subscriber list and receive the ten appendices from my Amazon #1 best seller, 7 Steps to Get Off Sugar and Carbohydrates.

Group Elements
Significant elements of a group include creating graphics, posting a welcome graphic for new members, and generating group topics. My virtual assistant created beautiful memes to post regarding pertinent issues such as tips for sleep, healthy morning habits, and guidelines to prevent dementia. I tag new members in the welcome post and tell them to ask their questions directly in the group discussion section. 

Group topics allow anyone to find posts related to subjects. For example in my group, some subjects include Candida overgrowth, sugar consumption, and recipes. I tagged all the posts related to the Lose Your Pandemic Pounds Campaign so anyone could find this information in the future. This campaign will be a marketing tactic to get more people to join this group. To create group topics in your Facebook Group, click on Group Topics, and make several topics. For each post, click the three dots near the post’s title and click Add Post Topic. Designate a topic for each relevant post. 


During the Lose Your Pandemic Pounds campaign, I’ve spent up to an hour a day answering questions in this group. But I’ve sold up to forty books per day. I enjoy serving and interacting with my readers. This is how to connect with readers, so they get to know and trust you. Consequently, they become loyal followers and buy more of your books and products.


Susan U. Neal, RN, MBA, MHS
Susan’s mission is to improve the health of the body of Christ. She has her RN and MBA degrees, as well as a master’s in health science. She is a CERTIFIED HEALTH AND WELLNESS COACH with the American Association of Christian Counselors. She published five books, the Selah award winner 7 STEPS TO GET OFF SUGAR AND CARBOHYDRATESCHRISTIAN STUDY GUIDE FOR 7 STEPS TO GET OFF SUGAR AND CARBOHYDRATESHEALTHY LIVING JOURNALSCRIPTURE YOGA a #1 Amazon best-selling yoga book, and YOGA FOR BEGINNERS which ranked #3. She published two sets of Christian Yoga Card Decks and two Christian Yoga DVDs that are available at CHRISTINAYOGA.COM. Her digital product HOW TO PREVENT, IMPROVE, AND REVERSE ALZHEIMER’S AND DEMENTIA is a great resource. To learn more about Susan visit her website SUSANUNEAL.COM You can also connect with Susan on FACEBOOKTWITTER, and INSTAGRAM.