Monday, April 20, 2020

A List of Little Things In Marketing Every Author Needs to Consider

by Karen whiting @KarenHWhiting
  1. Address labels add a photo of your book
  2. Add author to your checks
  3. Add a card or sticker inside your book inviting readers to review your book, join your newsletter, and follow you on social media
  4. Respond on Facebook to fans and invite them to be part of launch team
  5. On FB business page catalog your videos under topics
  6. Do FB live with new readers at events
  7. Create a list of keywords from your reviews/reader feedback to use in search engines
  8. On signature add release date or news
  9. Start a you tube account and add FB lives and other video clips to it
  10. Use endorsements on your website too, and change then out at times
  11. Know the big idea that connects all your books/resonates with what you write and use that in your introduction and your pitches.
  12. Turn book quotes and phrases from reviews in memes
  13. Test your back copy on readers
  14. Do a cover reveal on a video/FB live
  15. Let your newsletter readers be the first to know about your next book. Give them a few exclusives. Let them be the first to preorder and add other freebies to the book
  16. Optimize your book descriptions on your website and in your bio to include author quotes and language that engages your audience
  17. When you make new friends on FB or other social media see if they have guests on their blogs and make note of that to ask to be a guest.
  18. Stream a FB live Q&A –start with qs sent in ahead and be ready to field on the spot qs
  19. Launch a FB group for your book.
  20. Have sticky notes and an extra pen for shoppers to write out name for autograph
  21. Take photos as you write, work on the book, or even prepare for interviews and post them
  22. Share ebookbook specials with groups and your readers. If you have a traditional publisher make sure they alert you to price specials
  23. In speaking before a release, presell it to your audience and have them fill out address labels to ship the books
  24. Have a FB party for your newsletter subscribers and let them have a sneak peak to your book. Ask them to join your launch team
  25. Add a banner with your new release
  26. Share your book’s story on wattpad
  27. Hold and host author hangouts on google or other video format
  28. Add a hello bar
  29. Use vine to make short video loops about your books


Karen Whiting ( is an international speaker, former television host of Puppets on Parade, certified writing and marketing coach, and award-winning author of twenty-six books for women, children, and families. Her newest book, 52 Weekly Devotions for Families Called to Serve, uses stories, activities, and chat prompts to help families develop servant hearts and foster strong bonds in families who have members serving the community, nation, or world.

She has a heart to grow tomorrow’s wholesome families today. She has written more than seven hundred articles for more than sixty publications and loves to let creativity splash over the pages of what she writes. She writes for Leading Hearts and Connect with Karen on Twitter @KarenHWhiting, Pinterest KarenWhiting, and FB KarenHWhiting


  1. Karen, you are my go-to gal when I need help with marketing. Thanks for sharing!

    1. Love you Crystal! Little steps move us forward!

  2. What a great list of marketing tips, Karen ... especially for me when my novel is about to be released in print form. Thank you for sharing. I can put them to good use.

    1. Glad it can be used so soon! I amblessed to be able to share experience and watch people apply it.

  3. Exceptional and practical tips. Thanks!

  4. Thanks. I tend to have that practical side (being a mathematician keeps me grounded)

  5. Thanks for all the great tips, Karen. Can you tell me the purpose of the Hello bar?

  6. This is a great list to print and keep handy. Thanks!