A List of Little Things In Marketing Every Author Needs to Consider

by Karen whiting @KarenHWhiting

1. Address labels add a photo of your book
2. Add author to your checks
3. Add a card or sticker inside your book inviting readers to review your book, join your newsletter, and follow you on social media

When and How to Give Away Books

by Cathy Fyock @CathyFyock

If you believe that the only way to make money on your books is to sell them, let me share a story about Jeff Nally, author of Rethinking Human Resources and Humans@Work. Jeff participated in two of Cathy’s anthology projects (where 15 authors come together to each write a chapter and become authors with a book with all their names on the cover). Jeff decided early on that his strategy would not be to sell his books, but rather, to gift them! 

It’s your book’s birthday: time to celebrate!

by Cathy Fyock @CathyFyock

It’s your book’s first (or second or third) birthday . . . so what? It’s your opportunity to make a big deal of this anniversary and gain new exposure for your book.