Monday, June 3, 2013

Social Media Monday—Use the Permalink to Save Time

Most of you know how much I rely on scheduling to help give me a consistent presence on social media. It's one of the ways I keep my time on social media down to only 30 minutes a day. But there are some tricks I’ve developed that you may not have thought of. Today I’m going to share one of the time-saving tips that help me be successful. How to use the permalink to save time.

Utilize the permalink tab on your blog.

Anyone who’s been blogging for long knows you can write a post in advance and schedule it to go live later. Well you can also use the permalink to schedule your social media.

The permalink can be found in different places depending on which blogging platform you use—but they all have them! Below are two screen shots that show where to find the permalink.

The screenshot above shows where to find the permalink on a BLOGGER blog

The screenshot above shows where to find the permalink in a WORDPRESS blog

So what exactly is a permalink and what does it do?

It’s the link—or URL address—that will take you directly to your post. BUT it won’t take anyone there until the blog post goes live.

That means you could do a week’s worth (or more) of blog posts and load them into Hootsuite for social media updates. Definitely a time saver!

There’s one more thing the permalink is good for. It’s also very helpful with guest posts. If you have someone guesting on your blog or you’re doing an interview, you can give them the link in advance of the post going live. This helps them schedule it into their social media.

And if you’re guesting on someone’s blog you can request the permalink so you can do some advanced social media planning.

It’s a small thing, but it can save lots of time!

What about you? Have you used the permalink option while blogging?

Don’t forget to join the conversation!


  1. I love this feature. I'm on vacation with posts ready to go for the entire week.

    1. Pam, I hope this isn't too basic for everyone who reads my blog. I ran into a couple of folks who'd never noticed this option while I was at a recent conference. Thanks for stopping by! Blessings, E

  2. Edie, you are brilliant. And I love how you share what you know with others! Thank you!

    1. Not brilliant, not by a longshot! But I do like to share what I've found. Thanks for stopping by! Blessings, E

  3. I hadn't really thought about using the link to preprogram on Hootsuite. That's good to know since I usually schedule the link when it comes out. Thanks, Edie!

    1. Sandra, it really helps me when I'm on deadline or have a week I'm out if town. Thanks for dropping by! Blessings, E

  4. I use this for Twitter but haven't figured out how to schedule Facebook yet.
    Facebook seemed to want me to do something before it would allow me to schedule.

    1. Janis, FB verifies links, even when they are scheduled in advance. If you want to use this tip you'll need to use an ancillary praying ram like Hootsuite to schedule your Facebook updates. Hope this helps! Blessings, E