by Edie Melson
Conference season
is gearing up and I just finished a great weekend teaching at Writer’s AdvanceBoot Camp. One of the things I get asked over and over is how to compose a
successful social media update.
Although there are
some major differences between Facebook and Twitter, composing an update has
some similarities.
What do I say?
The first thing to
remember about social media is that it’s not about you. Think about your
audience or the audience you want. The things you share on social media should
do one of three things:
- Give valuable information.
- Start an interesting conversation.
- Enrich the lives of your followers.
This means you can share links to valuable blog posts or
articles, post an interesting quote, or ask a thought-provoking question. And
don’t forget, humor is good for all of us, so sharing something that tickles
your funny bone is fine, too.
How do I say it?
Think in Headlines.
The purpose of social media is interaction and engagement. So think about small
bits that entice those reading it to join the conversation.
Don’t give away the
ending. Don’t end the conversation, get it started. If you jump ahead, drawing
the conclusion, there’s less reason for others to join in.
Keep it short, if possible. Twitter only allows 140 characters, so you have no choice. On the other hand, Facebook doesn’t limit the length of your updates, but still shorter is better. After about a couple of lines, Facebook will cut off your post and replace the end with the dreaded read more. Now think about it, how often do you really click and read more? Exactly my point. Try to make sure what you have to say fits without requiring your readers to click read more.
Utilize Hashtags.
I’ve done several posts on hashtags and how to use them, but here’s the short
version.
When you put a # in front of a group of words and/or
numbers—with NO spaces—that becomes searchable within a specific platform. For
example, #write is a popular hashtag for writers. If I’m looking to find new
connections on Twitter (or even Facebook) I do a search for #write and every
recent update containing that will show up. I can find people that I otherwise
wouldn’t be able to. More on this later, when I show you examples of valuable
social media updates.
Shorten Your Links.
A link, proper name hyperlink, is the URL of a given web page. Sometimes these
links can be forty, fifty or even more characters long. If you’re concerned
about how much space you have to say what you want, you’ll need to shorten any
link you include in an update. I recommend you use bitly.com. There are other
link shorteners out there, but it’s my favorite. And yes, they’re all free to
use.
Try to include an
image. If you’re sharing a link, a lot of times there are several images to
choose from. You won’t always be able to include an image, but the most read
posts are those with an image attached. This isn’t as important on Twitter, but
sometimes people will share a Twitter update on FB and you’ll be glad you
included an image.
Examples of Updates—Good and Poor:
Below are some examples of topics, followed by good updates
and ones that are so good. I’m using (hyperlink) to show where I would insert a
shortened link.
Topic: Using Hootsuite to Improve Social Media
Good Update:
Tips for Writers to use Hootsuite to Improve your
#SocialMedia Life – via @EdieMelson (hyperlink) #amwriting
Reasons it’s good: It’s intriguing and doesn’t tell what the
tips are. It includes two hashtags that fit the topic. It mentions a person.
Poor Update:
Using Hootsuite Will Improve your Social Media Life
(hyperlink) #write #amwriting #socialmedia #writers #marketing
Reasons it’s poor: It gives away the ending and basically stops
the conversation. There’s no reason for the reader to click on the link.
There’s no mention of a name, so no personal connection. There are too many
hashtags. Try to keep it to no more than two. Otherwise you’ll look like a
spammer.
Topic: A free or discounted book on Amazon
Good Update:
Don’t miss eBook LAKESIDE LOVE from @EdieMelson – FREE today
on Kindle (hyperlink) #KindleFree #amreading
Reasons it’s good: it’s clear and concise. You know
instantly what the title of the book is, because it’s in all caps. You can also
find the author on social media because the name is tagged. It also utilizes
two hashtags that are most popular for free books (#KindleFree) and for readers
(#amreading).
Poor Update:
Great ebook from Edie Melson, Lakeside Love, free today on
Kindle (hyperlink) #kindlefree #ebook #amreading #writers
Reasons it’s poor: You have to read it carefully to figure
out what the title of the book is. You only have the name of the author, no way
to connect further, and again, there are two many hashtags.
Now it's your turn. Here are two topics. Practice composing updates and post them in the section below. I'll give you feedback on what works and what doesn't.
Topic One: A blog post about what makes a good blog post.
Topic Two: A free ebook from a suspense author you admire.
Don't forget to join the conversation!
Blessings,
Edie
TWEETABLES
7 tips to #write or improve your #blog posts
ReplyDelete#Free suspense #e-book available today
Ellen you've got a good start here, but you've got too many hashtags - remember, try to keep it to no more than 2. Also #ebook doesn't have a hyphen in it. But the headline you composed is excellent! Blessings, E
DeleteWhat 3 elements make a good blog post? @ediemelson #writing
ReplyDeleteAlso kept the tweet short so it can be re-tweeted (RT) or modified re-tweeted (MT). Boy, tweeting's complicated! ;)