Endorsements. The word sends shivers down even the most seasoned author’s back. No one likes feeing like a door-to-door salesman, asking their friends or other authors that they don’t know all that well if they’ll please read your book, write something eloquent you can use with their name for promo, and help hawk your book on social media.
This might sound revolutionary to anyone who has spent time in the publishing industry, but if you’re going to self publish you can take a deep sigh of relief right now. An indie never has to seek out endorsements. Not unless you want them for some personal reason.
