by Sarah Sally Hamer @SarahSallyHamer
Why does a reader buy a book? What is it that attracts them? Of course, that's the $64,000 question that we all ask. But maybe we need to think like a reader instead of a writer. If we can create a "need" in the reader, they will be much more likely to pick up that book and lay down their money. Readers have expectations of what a book is, usually based on the cover, the title and the back-of-the-book blurb. So we use our pitch to hook the reader by accentuating the work’s POINT OF DIFFERENCE. How is our story different than all the rest of the millions of stories out there?
