From Edie: Discover why reader replies are the most powerful signal for a successful author newsletter. Learn simple strategies to encourage responses, strengthen reader relationships, and improve your email deliverability.
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Why Author Newsletter Replies Matter (and How to Get More Reader Responses)
by Kate Huff @KateOliviaHuff
Most authors think of newsletters as something they send. The best newsletters, however, are conversations.
Yet many writers will spend a lot of energy thinking about open rates, click rates, and list size. But there's one engagement signal that quietly outranks all of them—and most authors completely ignore it.
