by Ane Mulligan @AneMulligan
Newsletters are touted as a writers best marketing tool. Why? Because the people who sign up to receive your newsletter are fans. They like your books. Especially with today's rules and regs about newsletters, your followers have to jump through a hoop or two to get on your subscriber list.
Before we go any further, We need to make clear that you should use a newsletter service. If you create a list of emails and send your newsletter to those people without using a service, that is no longer legal. It doesn't allow for unsubscribing. Be sure you're compliant. There are many services that are free for up to about 1,500-2,000 subscribers.
