One side of our refrigerator is covered with magnets, and most are still holding Christmas photo cards. The magnets reflect places we’ve visited and memories made, while the photos remind us to connect with and pray for our family and
friends.
friends.
In a sense, a lead magnet is similar. It’s a way for readers to connect with you. It’s something you offer for free on your website, and in exchange, readers agree to receive your newsletter. Of course, they can unsubscribe any time, but if you offer a valuable lead magnet and a consistently engaging newsletter, the odds are that they will stick around.
