by Karen Whiting @KarenHWhiting
One social media that helps freelancers get connected for media interviews, grab reader's attention with video, get editing and coaching jobs, and more is LinkedIn. It's the second biggest platform for video watching.
LinkedIn's audience is more professional, and that means tweaking the way one posts and reaches out. Users are professionals and tend to use it during the work week, but not as much on weekends. It's not a platform for direct marketing but for networking, and making business connections. That's great for getting to know editors, professionals who can help indie authors with graphics, printing and more, and connecting for marketing opportunities to speak or be a media guest. Nonfiction authors may find more prospect son LinkedIn but the groups for writers and connecting to editors are great for any writer.
