In this day of brick and mortar bookstores dropping like flies I realize the price of a book can be $12-$15. By the time the publisher takes their cut, the distributor takes their chunk, and agents get their share, book dealers can barely butter their bread and authors are left crumbs. When you factor in book returns to the publisher and those monies being taken away from the author - you can see why people tell writers to keep their day job.