by Bethany Jett @BetJett
We must think about our content from our audience’s point of
view and focus on the results they want, not the products we offer (aka, our
books). In Headlines
that Make You Rich, David Garfinkel says “The O.M. Scott and Sons
Company was founded in 1907 as a mail-order seller of grass seed. Mr. Scott
once told his employees that their customers weren't buying grass seed from the
company; ‘They're buying greener lawns.’”
