The Book Launch and the Aftermath

by Warren Adler @WarrenAdler 

The launch of a book, be it the first for an author or their most recent release, has always been the established gateway for traditional publishers to introduce a new work. The launch of a book is like the birth of a baby: crucial and necessary. There is, after all, no future for an unsuccessful birth. For the author, like anything born into a lifecycle, it is the aftermath that really matters, and for those authors seeking career continuity, and even enduring recognition, digital publishing has offered a widening arena of options for keeping a book from disappearing.