by Karen Whiting @KarenHWhiting
In Acts 17, as Paul strode around Athens, seeing many idols troubled him. He started preaching as he normally did and that brought a lot of contention and he ended up defending himself to the city council. At that point he changed his preaching. He spoke about the statue to the unknown god and said he came to share about that God, the one who created the world. They listened. Some believed while others did not, but they were no longer opposed to his preaching in Athens. Paul spoke to the market/audience when he connected to what they knew that interested them. He used a preach to the market approach.
Some writers interpret write to market as finding a trend and writing in that genre, essentially copying the style of a successful book. It appears to develop a formula for a book. Chasing trends is not fun since they change, does not stay in the author's voice, and is not guaranteed to make money.
