by Edie Melson
I get a lot of emails and phone calls from people who really
believe social media doesn’t work for them. They’ve convinced themselves that
they are the exception to the rule. And because of that, they’re somehow exempt
from having an online presence.
I hate to be the bearer of bad news, but it’s called an
exception because it rarely ever happens. Actually I’ve NEVER seen an instance
where it was true. But I’m skeptical about absolutes, so I’ll grant that there
might be one single person out there that social media doesn’t work for.
