I considered titling this post “How to Manage Your Expectations.” But, let’s be honest, that sounds too clinical. When sales aren’t meeting your goals, you and I are anything but clinical. “Help! My Book and I Are Failures” captures the panic a little better, don’t you think?

At this point, you will be tempted to take advantage of the immediacy indie publishing allows. You can lower your pricing and change your Amazon or Barnes & Noble categories in less than five minutes. You can set up a Goodreads giveaway or buy a BookBub ad. Flood your Twitter or Facebook feed with ads. Maybe all of the above in the same weekend. Hypothetically speaking, of course.