by Karen Whiting @KarenHWhiting
For authors, a marketing campaign is a plan to get people excited and interested in your book, brand, or you, so they will respond with an action. Other campaigns maybe be to connect with media or meeting planners. The action may be to buy the book, signup for your newsletter, or book you to speak. The plan consists of a series of activities that target the audience with a message. Activities used in campaigns are the marketing tools including keywords, lead magnets, video clips, email sequences, and press releases.
