by Karen Whiting @KarenHWhiting
Writers quickly learn the need for a great elevator pitch and proposal to land a book contract. It's the most basic marketing tool to selling the book to readers, as well as influencers, agents and editors. Beyond that, it's the thesis statement of your book and reason why you believe readers will buy it. As the golden nugget of marketing, it's also great to use to test the idea because it's short, simple, and quick to share.
Once you have a great pitch, test it on potential readers to see if it grabs their interest. If yes, then your pitch is ready. If not, it's back to editing the pitch.
