by Karen Whiting @KarenHWhiting
Since the early days of COVID many authors increased the amount of online speaking they do and also found it great for marketing their books. Prepare to use those opportunities for promotion.
Make Marketing Easy
For a live group event where you will be interviewed or leading a discussion, have any related books you wrote in reach. That makes it easy hold up while mentioning or reading from it. Make sure to hold it in front of the camera lens. If you have the e-book link you can get a universal link at Books2Read.com and use that.
It's also good to have a word document with a little introduction or little snippets about your books plus contact information that includes your web site's URL. You can copy and paste any information listeners might want into the chat instead of trying to type while talking. This can include talking points or tips you plan to share.
