Let’s be honest—we love our own work. We gave birth to it, after all. We slaved over it. Bravely took it to our critique groups and partners and allowed friends and family to read it before sending it to the publisher. The publisher loved it (obviously). The editor at the publishing house helped to make it the best it could be, and they loved it too.
Once the book comes out, we anxiously await the reviews. We sometimes even pay for them—offering our hard-earned coins by sending Advanced Reader Copies (ARCS) to services with folks who love to read and who then post their honest reviews to their social media sites.
