Showing posts with label Marketing with Palancas to Leverage Your Books and Brand. Show all posts
Showing posts with label Marketing with Palancas to Leverage Your Books and Brand. Show all posts

Monday, February 20, 2023

Marketing with Palancas to Leverage Your Books and Brand


by Karen Whiting @KarenHWhiting

Palanca is a Spanish word that means lever. In science levers are used to more easily move or lift a load. At retreats, they are used as surprise gifts to represent the spiritual force of the Hold Spirit in our lives. They remind us that prayer can lift us up and use our abilities to do more than we thought possible. These can be letters or little gifts, activity kits, or trinkets. Just something affordable that shows you care about the reader and serves as a connection to your brand.