Marketing Strategies to Improve Book Sales

by Susan U. Neal RN, MBA, MHS @SusanNealYoga

Today’s article will finish the topic from the Southern Writers article, “How to Sell One Thousand Books in Three Months.” Last month The Write Conversation posted the blog “How to Use Pre-Publication Planning to Sell More Books” Today, we will review the after publication marketing plan. Publishers expect an author to market their book. The marketing section of a book proposal is a selling component of any pitch.

Planning Your Virtual Book Launch Event

by Cathy Fyock @CathyFyock

Your book is completed, and now it’s time to plan your launch. If you’re not considering a virtual launch event, you’ll be missing out on an easy and powerful strategy to ensure that more of your prospects learn about your book and your content. Additionally, planning a launch event will also help you in preparing content that you’ll use to share your book’s message when you speak for conferences and programs.

Book Launch Basics: How to Interview Yourself to Promote Your Book

by Lucinda Secrest McDowell @LucindaSMcDowel

Once your book is written, it’s now time to begin strategizing your launch. One way an author can be proactive is to prepare both questions and answers that can be used by publicity and marketing personnel, future bloggers, radio and television interviewers. Yes, it seems a bit odd to interview yourself, but it’s a great way be reminded of why you wrote your book and what you hope readers will gain from it.