by Karen Whiting @KarenHWhiting
The best time to create marketing tools for a book is while you write or edit your words. That’s when the ideas are fresh in your mind. As a bonus, you’ll create materials ready to post when the book releases. I tend to do memes as I’m editing each chapter or unit. For writers who just make the deadline, it might work better to create memes after sending the book to the publisher or editor. The lag time before the release is another great time to get creative and focus on marketing.
