by Traci Tyne Hilton @TraciTyneHilton
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| Keys to making price control work for the Indie Author! |
It’s no secret by now
that to make a living as an indie mid-lister, you have to write, write, write,
and write more, and then invest in advertising like it’s an addiction. Indie
authors have a magical power called “price control” that sets us apart from
traditional authors. It comes with a cost, of course (one I call bookstore
invisibility) but price control is what elevates the indie advertising
experience. While we can speak at events, sell paperbacks at book tables, hand
out bookmarks, and other traditional advertising stuff, we can also say, “Hmmm!
I think it’s time to have a sale!” and drop the price of our books.
