by Karen Whiting @KarenHWhiting
For one craft book I wrote during COVID I made zoom calls with children to make the crafts with me. I included a young cousin being treated for leukemia. When we made a simple paper Easter basket she jumped for joy and laughed with glee. She decided to make them for every guest coming to her home for an upcoming celebration. She put a gift in each basket to surprise guests. Everyone smiled and laughed at the lovely baskets and the unexpected gifts.
Sharing that story gives readers anticipation of joy that inspires a purchase. It's a great story to use in marketing that resonates with potential buyers because it uses story to show that the purchase can bring joy. Humans tend to feel first and then think, so it's important to engage readers with joy and other positive feelings to foster positive emotions about your book.
