by Crystal Bowman
"Just Do It" is one of the most iconic and effective advertising taglines of all time. These three simple words—the slogan for Nike athletic shoes—embody the essence of motivation, ambition, and perseverance. It encourages sideliners to get off the bench and into the game. The slogan was introduced in 1988 and propelled Nike from a footwear contender to a global sports company with universal recognition.
