by Julie Lavender @JLavenderWrites
When it came time to create a book launch campaign about a year ago for my upcoming book, 365 Ways to Love Your Child: Turning Little Moments into Lasting Memories, published by Revell, I recalled several faculty members of recent conferences, namely Blue Ridge Mountains Christian Writers Conference and Florida Christian Writers Conference, touting the popularity of videos on social media.
“Engage followers with brief videos,” they said, “and give them some great content.”
